Golf Impact Errors

Impact is the most important part of the golf swing! The ball spends an average of 1/2000 of second on the face of the club, yet it is during this time that it receives it's all-important travel itinerary.  How high; how far; what curvature; spin rate; and ultimately what destination is all determined in that fraction of a second.

The above picture is an ideal impact position.

• The weight is comforably on the front foot
• The handle is leading the clubhead into the ball and  the clubhead is travelling slightly down for a ball-first, divot-second strike
• The head is over the ball with the weight in front of the ball leading to body curve

There are only three errors a golfer can make at impact and here they are:

In this example the head has worked back behind the ball too much and the weight remains on the back foot.  This  golfer scoops the ball off the turf and tends to hit weak, high fades and slices with the occasional pulled shot.  Should a divot occur it is most often before the ball is impacted.  This is a typical what I would call "weekend warrior" swing.

In this example the golfer has found a way t0 "squeeze" the ball and actually strike it fairly well, however, due to the upper body being positioned in front of the ball, direction is a major challenge.  Divots are quite deep and this golfers' tendencies will be to hit pull draws with the occasional push or flare.  There is not enough body curve in this mid-level impact position.

This impact position is invariably the demise of the better golfer.  Here the golfer has found a way to attack the ball from the inside while still delivering a downward blow to the ball, yet there is too much of a good thing.  The head hangs back while the hips drive to the target, dropping the clubhead too far to the inside and encouraging the hands to flip through impact.  This golfer will tend to play well with good timing, but should things get nervy they will hit blocks and quick, sweeping hooks.

Analyze your shot pattern on the golf course and start to get an idea as to which of the above categories you fall into.  Get in front of a mirror and work towards improving or tempering certain elements of your impact position.  As you do this remember feel is very seldom real when it comes to golf.  Create the correct look in the mirror and then absorb what that 'look' feels like and take that out to your next practice session.

Additional Resources:

Impact - I Suck At Golf

Golf Swing Impact Position

Golf's Contact Zone

This Guy is Really Long...

Last week I had my first opportunity to work with a professional long driver.  Having never taught one before I was not sure what to expect, but I knew that with TrackMan I could help him become more efficient and ultimately make him better at his profession. I must admit though -  I was nervous about how to go about things prior to our meeting.

The fine young gentleman I taught was Patrick Hopper - already an accomplished and successful long driver that finished in the top 10 in Remax World Long Drive Championship in 2010.

He arrived with a golf bag full of 48" drivers (all USGA spec) and after chatting for a while he shared that his tendencies were high fades and he sometimes struggled to find the grid. When he started hitting I was in shock - these were the highest and longest golf shots I had ever seen. We even had to get him to aim a little to the right so as to not rain down drives on the golfers warming up on the far side of the range over 350 yards away.  The photo below shows how much the ball actually compresses into the face before departing in a hurry....

After watching him hit about a dozen drives we took a look at his TrackMan numbers for a few of his better shots:

• His average apex height was just over 200 feet which was massively high
• His spin rate at 2800 rpm was high
• While his club path was 5.5 degrees outward he tended to hit too many weaker fades which indicated a heel strike

We set out to lower the trajectory and encourage baby draws with a strike point that was very slightly favoring the toe side of the club. After some work and "chipping" a few drives at around 120-125 mph he started to get the hang of a straighter club path and an improved strike point.

Here is a comparison of his best shot before and his best shot after.....

The shot above indicates a slight toe-sided strike which was not his tendency in the early going. The shot below also indicates a similar strike point, but now with a more appropriate launch angle, better spin rate and 15 extra yards.

Keep in mind that the above shots were hit with newer Titleist NXT Tour golf balls into about a 10-12 mph headwind!

What an amazing talent this young man is - I was amazed at how calm and sincerely pleasant he was to work with. At the end of the day he received the same lesson I give golfers everyday - improved distance via better efficiency and improved accuracy via an understanding of how your swing should cause the ball to respond. Keep an eye on Patrick Hopper.

That really was fun!

When You Play: Watch or No Watch?

1watch

Can playing with a watch on help or hurt your game? Now, other than having quick access to the time to see how late you are getting home the results of this test are a no brainer - leave your watch in the bag!

2watch

Our fitness trainer at Berkeley Hall, Derek Lemire, was down hitting a few drivers and I thought he'd make for a good subject. Derek is dangerous off a 6 handicap and has improved dramatically the last few years.

For the test I asked Derek to hit shots without a watch, with a single three ounce watch and just for kicks with two three ounce watches. He hit three shots in each condition, I would delete data for the worst shot of the three and then we repeated. The Trackman results were very interesting:

No Watch

• Club Speed 94.6mph
• Ball Speed 143.3mph
• Carry distance 227.6yds
• Total distance259.8yds

One  Watch (3 oz.)

• Club Speed 93.5mph
• Ball Speed 142.8mph
• Carry distance 222.5yds
• Total distance 249.7yds

Two Watches (6 oz.)

• Club Speed 92.6mph
• Ball Speed 141.2mph
• Carry distance 218.2yds
• Total distance 244.5yds

As you can tell there was a noticeable difference between each example and while I understand no golfer would wear two watches a Rolex or watch with a heavy steel band can easily weigh up to 6 ounces. A 3oz watch or bracelet on your wrist can rob you of as much as tenyards per tee shot.

Moral of the story: unless you are hitting the ball too far at the moment leave your watch in the bag - it can only slow you down.

Rules question: If a golfer felt like they had too much club on a par three would they be able to put their watch on, hit the shot and then remove it again? I'd love to hear from the rules gurus out there on this one....

Driver Test: Old vs. New

My wife encouraged me to clean out the garage the other day and I happened upon an old driver I used in college. I still remember how cool this driver was - it was the latest and greatest and even had a titanium shaft! When was the last time you saw one of those? Just for kicks I placed it up alongside my current Titleist driver and was shocked at the massive difference between the two - the older club looked smaller than my current three wood! How could I have possibly played well with this mini club? This got me thinking about a TrackMan test.

For the record the smaller club was a TaylorMade Burner Plus 9.5 degree with a titanium X flex shaft and my current club is a Titleist D3 8.5 with a Motore F3 70 gram graphite S flex shaft. There is a fairly substantial 1.5 inch difference even though both clubs were standard length in their day. I am not sure about the weight or the true frequency/flex of each club as I did not have the appropriate equipment to check those measurements.

For the TrackMan test I hit 12 shots with each club and deleted the data for the two worst shots. I noted that the attack angle, club path, swing direction and plane were very similar from club to club.

The primary differences seemed to be:

• Club speed 99.7mph vs 101.8mph - I believed that this difference would be greater due to the large difference in length of shafts.
• Ball Speed 145.7mph vs 152.4mph - I put this down to the fact that the smaller head led to more off-center hits and thus a decreased average ball speed and smash factor.
• Point of contact - there was a noticeable tendency for me to strike the bigger club in the heel. This led to more shots missed to the right due to gear effect and an increase in the spin rate 2455rpm vs 2895rpm.
• Height - even though the smaller club launched the ball slightly higher the apex height was lower due to less spin and ball speed.
• Carry and total distance - the smaller club carried the ball almost 17yards shorter, but with less spin and a flatter land angle rolled further to only finish just over 10 yards short of the bigger club.
• Dispersion - the smaller club had more shots finish further from the center line due to a much smaller clubface and substantially lower MOI.

Here are the TrackMan generated dispersion charts (yellow is the smaller club) and averages:

(click to enlarge)

I was amazed at how small the difference between the two drivers, total distance wise, there was. Going in to the test I would have thought that there would be a 15 yard difference at least. I expected the smaller club to spin the ball less and lower the apex which it did, but I was truly amazed at how little distance I lost with it. I did notice a much greater tendency to hit the ball outside the sweet spot with the smaller club and that led to some fairly aggressive gear effect draws and fades.

Driving is not my strong suit and I am always looking to keep the ball in play off the tee. Armed with this new knowledge I am going to try a shorter shaft in my current driver head and see what that does for my fairways hit statistic. I also plan on practicing with the older club - I think it is vital in improving ball striking to practice with smaller headed clubs.

I also think this test might also illustrate that the majority of the distance gains we see on the PGATour today are not equipment based, but primarily due to the ball.....your thoughts?

Testing Mudballs....

I recently decided to test a widely held philosophy that mudballs curve a certain direction - if the mud is on the left, it is believed that the ball will curve to the right. Essentially the ball will curve away from the mud....

As you might imagine it is quite difficult to purposely attach mud to a golf ball. In order to keep things fairly consistent I rolled a small strip of duct tape into a ball and then taped over it to keep it in place with additional duct tape. I primarily wanted to create a scenario where the ball carried additional weight along with increased friction on one side.

All shots were hit with a seven iron and I selected the three 'best' swings for each of the options (mud on the left or right). Here are the Trackman dispersion charts and average numbers for the shots that I measured: (yellow is mud/tape on the left and white is mud/tape on the right)

Click to enlarge

The mud/tape on the left is the top line and vice versa:

Click to enlarge

The averages for the shots actually showed that the ball could curve either right or left when mud is present - regardless of which side it is located. The results were inconclusive, but I can say this - the spin rate seemed to be decreased and there were a few shots that seemed to actually curve both ways.

The coolest thing about the test was how clearly you could see the ball rotating around a fairly horizontal spin axis. With the black tape contrasting the white of the ball it was amazing how you could see the black side remaining on the side it started for the entire flight of the shot. So much for side spin!

The next time you have a mudball all you can really do is aim for the center of the green and hope for the best.

Forward Shaft Lean

I love this photograph taken by Robert Beck yesterday at the Open Championship.  It reveals what it takes to hit compressed and penetrating iron shots - forward shaft lean.  If you tend to hit the ball too high with your irons or haven't taken a divot all year this is a fantastic image for you to keep in mind the next time you practice.

Remember these important points to help you get into this position at impact:

• If you have a weak grip it is almost impossible to get here. Strengthen your grip a touch and that will encourage the hands to lead and hold through the strike.
• Your weight must be forward at impact - favoring the lead foot 80%/20%.  Drive the hips forward in the downswing with out the head shifting in front of the ball for proper weight distribution at impact.
• Deloft the clubface as much as possible at impact.  Top players actually launch a 4 or even a 5 iron at a height similar to that which they launch the driver.  Practice hitting low, punch type shots until you can hit the ball at head height.

A few additional articles to help:

Hands Forward at Impact

How to Stop Scooping

Stop Slicing Today!

For slicers the challenge has always been that their misses are to the right and as a result they instinctively swing to the left.  You need to swing at the 'demons' in right field in order to slay them!

This is a fantastic video from Joseph Mayo (@TrackManMaestro) on how to lose the banana ball for good.  His five main keys are as follows: (for right handers)

• Align your entire body slightly to the right of your target - shoulders, hips, knees and feet. This will encourage you to make a swing that is more rightward relative to the target than the one you currently employ.
• At address keep the hands in front of the face.  The shaft should lean towards the target slightly.
• Have the weight feel like it is on your lead/front foot through out the swing. Driving the hips, and thus the weight, on to the front foot decreases spinning out - and trust me, you're working the spin move.
• Through impact feel the handle moving up and out.  Swing to the right of your target.
• Extend the arms through impact and into the follow through.  This can be done more easily by feeling the elbows staying close together through the hit.

Now go out there and practice - it's lovely out!

Optimal Driver Numbers on TrackMan

With so many questions after my two most recent posts I thought it would be enlightening to show you what we see when using TrackMan.  This particular driver was hit by Rick Hartmann - my boss and the Head Professional at Atlantic Golf Club.  Rick played on the European Tour for ten years and is a fantastic driver of the ball.  This is a good drive, but not anything unusual for Rick (it was into a very slight headwind).  These particular numbers are very close to optimal and should be something we should all be working towards regardless of what our club speed might be.  Of course that is if you happen to like high, long draws...

If you want to be efficient with your driver here is an explanation of what I look for:

• The Attack Angle (0.9 degrees up) is positive - a good sign for maximum efficiency as an upward hit is better than a downward hit (if you want to hit it as far as possible).
• Notice how (because the Swing Plane is very close to 45 degrees) that the Attack Angle + Club Path = Swing Direction.  Not unusual really, this is a helpful indicator in understanding what factors effect  the club path.
• The Spin Loft is close to 11 degrees - a solid number that seems to work for most golfers.  Spin Loft = Dynamic Loft - Attack Angle. Think of spin loft as a measure of 'ball compression'.
• In order to hit good draws the face must be open relative to the target at impact and here you see how the Face Angle is open (2.7 degrees) with the Club Path being further to the right (3.5 degrees). Couple that with a centered hit and you've got lovely push draws.
• A centered hit is vital and that's why I like to keep Face to Path alongside Spin Axis.  If the hit is in the heel the face angle would be closed ( a negative number) and the spin axis would be tilted to the right (positive) and vice versa for a toe hit.  Here you see how with the face slightly closed to the path, you should get a baby draw, and that's exactly what we got - all from a centered hit.
• Club Speed and Ball Speed are fairly self explanatory, but if you divide the club speed into the ball speed you will get 1.48 which equals the Smash Factor.  Smash factor is merely a measure of how efficiently you translated club speed into ball speed and is not purely a measure of how well you struck the ball. The maximum smash factor for a driver 1.53. (I have seen 1.54 twice!)
• The Height of the shot, which is measured from flat and not necessarily the ground, is right where I'd like to see it for this particular club speed.  PGATour average swing speed is 112mph and they hit all their clubs 90 feet in the air. At around 108mph I think 88 feet high works very nicely.
• Launch Angle and Launch Direction are largely influenced by the club face and I like both here.  I look for draws to launch to the right of the target (positive) and the launch angle to be somewhere between 10 and 16 degrees depending on the players club speed.
• The Spin Rate for this shot is a touch high, but I would attribute that to a shaft that is softer than what the golfer should be using.  I'd like to see the spin rate at this club speed be somewhere between 2000 and 2200.
• Side Total indicates that this ball is straight down the center and finished less than 4 feet right of the intended target line - just another ho-hum 280 yard drive down the pipe.

Somewhat advanced I know, but after the response to my last few posts I know there are thousands of golfers out there who are looking for a better understanding of what really happens at impact and what they should be working towards for maximum efficiency.  If you can duplicate these numbers you won't need me for much...at least not for the driver.

TrackMan Exposes Golf Myths

It has been an enlightening experience using TrackMan in almost every lesson for a year now.  There are so many widespread 'philosophies' (see: fallacies) that we, as golfers, have heard so many times we simply accept them to be truth. TrackMan says - hold on a minute!

Here are a few examples that come to mind:

• You've got to "Release the Club through Impact"

The collision between club and ball lasts less than 1/2000th of a second and it simply is not possible to "release" or consciously alter the face angle during that very narrow time frame.  The face is what it is by the time impact happens.  For example - in 2012, by the time Bubba Watson teed it up in the Masters, his ball had not been on his clubface in competition for even one second! The only element that can alter the face during impact is an off center hit and that's far from conscious.

• "Draws Must be Hit with a Closed Clubface"

Or vice versa, fades are hit with an open face.  Draws are really good if they start to the right (for righties) - agreed?  TrackMan shows that the clubface is primarily responsible for the launch direction of the ball and thus for a good draw the face should be to the right of the target with the clubpath (which primarily causes curve) being further to the right. When that, along with a centered hit occur, voila - we have a lovely push draw!  This also dispels the myth that the ball launches in the direction of the swing/clubpath.  Clubface (primarily) = launch.

• "That Drive Had Tons of Sidespin..."

The vast majority of balls that are hit in the air have backspin.  If a golfball has backspin it cannot possibly also have sidespin.  Think about it - two types of spin on one ball at the same time?  So what makes it curve?  TrackMan shows that all shots that curve do so due to backspin on an axis (spin axis) that is tilted either left or right.  Curve is purely caused by backspin that is tilted to one side or another.

• "My Divots Point Left so I Must Be Over the Top"

Because divots ideally occur after the collision between face and ball, the clubpath has a window of opportunity to start arcing back inside the target line.  I have seen anything from push fades, to hooks, to push draws from leftward pointing divots.  Divots do not tell us as much as we think, because they do not (and should not) occur at the moment of impact.

• "That Ball Faded - I Must Have Cut Across It"

A very important factor in determining shot shape is not only the clubface relative to the clubpath, but also where the ball is struck on the face relative to the sweetspot.   For regular golfers off center hits occur on the majority of shots hit.  Balls hit off the toe of a club will always have a tendency to draw or fade/slice less and balls hit off the heel will always fade or draw/hook less.  Even one dimple on either side of the sweetspot will make a difference.  This means it is possible to swing for a draw and hit/strike for a fade.

• "My Instructor Showed Me My Club Path on Video"

Ehhh....no!   Trust me on this one - what you see on video is a  2D version of a 3D event and the only way you can accurately know what your real clubpath is to be aware of your attack angle, which with video this is not possible either.  On video you will see the direction you are swinging in relative to the target, but there is no way to know your clubpath (which is what creates a good portion of ball flight).

• "Hitting Down Always Leads to More Backspin"

Spin is created by many factors, but a steeply descending blow on its own will not alter spin.  When a golfer hits down aggressively they often also reduce the loft on the clubface, and a lesser lofted face will do nothing to increase backspin.

• "Draws Are Much Longer and Spin Less Than Fades"

This is a good one!  With everything else kept the same a ball that spins on a left leaning axis has no reason to go further than a ball with a right leaning spin axis.  Now, keep in mind it's very difficult to keep everything the same (thus draws tend to be longer), but in a controlled environment both shots go the same distance.   Just be aware that a properly struck fade will most often go just as far as its draw side counterpart.

And while it's not a myth, even though PGA Tour golfers average out with a downward attack angle on the driver, TrackMan has more than done it's share to prove how maximum efficiency and distance can be achieved by hitting up with the driver.

Feel free to share your thoughts or questions.....

Which Golf Ball?

Golfers often ask what ball is best for their game or swing speed and my answer is always the same: "How much are you prepared to spend?"  And it really is that simple folks.

As with anything in life you get what you pay for and if price is no object, then the ball for you is the Titleist ProV1 or ProV1x.   For every man, woman and child this is the best ball out there!  Just check the PGA Tour ball count each week.  A dozen will run you in the range of $48 - so no, they are not "giving them away".  If your swing speed is under 105mph with the driver then you should more than likely be using the ProV1 - if above, then the ProV1x. The balls have a slightly different dimple pattern with the ProV1x encouraging a higher and later peak trajectory and the ProV1 pattern being for a more penetrating trajectory in the wind.

To learn more go to titleist.com

If price is a concern, then you could do a whole lot worse than the Bridgestone E6. A dozen of these beauties cost in the range of $27.  This is a Surlyn covered, three-piece ball with a dimple pattern that's designed to generate high initial velocity and a shallow landing angle. The soft mantle works to reduce spin, particularly on driver shots, and thus is often described as the softest multilayer ball on the market.  This is an inexpensive multilayer distance ball that has good feel on and around the greens.

To learn more go to bridgestone.com

How to Warm-Up for Peak Performance

This is the first in a series of articles addressing the physical side of the game from Berkeley Hall Director of Fitness, Derek Lemire.  Derek trains PGA Tour Phoenix Open winner Kyle Stanley and is also TPI certified. Today Derek addresses how to warm-up in preparation for a round of golf:

This article deals with one of the most common questions I receive, "What are some good stretches before I play golf?"

Good stretches to warm-up before the round incorporate the entire body into the routine.  Take your body through gross movement patterns and prepare for the stressors that it will have to endure during the round.

Be sure to EXCLUDE the following from your warm-up:

• Bounce in Forward Flexion

This motion puts you in bad flexion posture, reduces the activity of the flexor muscles and can actually stiffen your back.

• Club Behind Back and Rotate (Sequencing)

This old favorite can add sway to your swing and poor shoulder position in rotation can cause muscular strains.

• Swing Multiple Clubs

This method of warming up can lead to compensatory movements in arms, altered proprioception (balance), altered weight control, overswinging, a reverse C and increased potential for a reverse pivot.

These are the moves to INCLUDE in your pre-round warm-up:

• Hip, Trunk and Shoulder Stretch

When you do this get into a lunge position, maintain upright posture, suck in lower abdominals and bend trunk into side of forward leg.  Switch and do the other side.

• Core Stability and Rotation

Assume an athletic stance, rotate upper body with no motion below.  Keep the elbows at your rib cage while feeling tension between inside thigh and lower abdominals.

• Cross Over Hip Drill

For this exercise cross the right elbow to the left knee.  Gradually increase speed as you go and do 30 seconds on one side before switching.

This is best illustrated with a video...

Keep in mind that these warm-up exercises are the basics. Time is always a factor and these three exercises shouldn't take you more than five minutes. If you're interested in peak performance it's five minutes very well spent.

Follow Derek on Twitter @DerekLemireTPI

Here's what Rory McIlroy has to say about training for golf.

Making Sense of TrackMan

As a golf instructor or club fitter you have always wanted the best for your business and clientele. You have always wanted TrackMan as part of what you offer and you have decided to make the financial commitment. Congratulations - you are now a TrackMan owner. Yet, there are bills to pay, golfers to cater to and nobody is aware that you have just made a significant upgrade in what your clients experience when they come to you. Now what? How can you set out to recoup this major cash outlay?

I have a plan! A plan for all new TrackMan owners to not only recoup the cost of their new technology, but to greatly increase their business and market share. My plan involves running 3 TrackMan themed events where you use the unit in different ways to attract a new and varied customer base. Each event is themed towards either, instruction, club fitting or longer term coaching. It is this new customer base that will make others aware of what you offer and essentially fund your new purchase.

Event 1 (Instruction) - Can You Get Better In 20 Minutes?

The purpose of this event is to get the word out and notify as many local golfers as possible that they have access to this new technology. The shorter time frame allows all golfers to afford their time with you, while giving them a taste of what TrackMan can do for their game. My experience shows that a teacher can comfortably work 20 golfers into the schedule for this type of day. All golfers are looking to hit the ball longer and this format appeals to that motivation.

For this event you offer golfers the ability to come out and spend 20 minutes with you using Trackman. The focus should be primarily on distance, but could easily shift to accuracy should certain golfers be long enough or efficient enough already. I had the most success when I titled my event, "Gain 10 yards or It's Free!" Each golfer brings a 7-iron and a driver and the catch is that if they don't get longer or straighter in 20 minutes they don't have to pay! There is enough time for each person to hit a few shots and for you to get a feel for their strengths and weaknesses. Offer drills and changes (hitting more up with the driver, straighten out the club path etc.), record the data and compare the averages from before and after. Upload a TPS report for each person and be sure to send them a thank-you email after the event with a few video drills and a certificate for a discount off their next private session with you.

Read the article regarding my experience HERE

Print the Reservation Sheet HERE

With this event you have the potential to generate $1000 per day and share your technology with over 20 new customers.

Event 2 (Club Fitting) - Fifteen Minute Driver Fitting

The purpose of this event is to expose golfers to what you can offer them in regard to club, and particularly, driver fitting. Most golfers have heard about driver fitting, but very few have ever had access to the type of data that TrackMan presents. Once again this event channels into the motivation so many golfers have to get longer.

For this day you would need as many drivers/shaft combinations at your disposal as possible. Golfers would sign up for a fifteen minute fitting where they bring the driver they currently use. Have the golfer hit five to eight shots, deleting any poor or extreme outliers, and evaluate their data with them. Build a driver for them that would improve either launch conditions, spin rate or swing speed (lighter) and have them give it a try. Provide each participant with an informational card showing their current club speed, ball speed, launch angle, spin rate and also what they should optimally look for in each of those categories. Be sure to collect all participants' email addresses so you can upload a TPS report for them. As a follow up, offer each golfer a pre-arranged discount on a driver from the club manufacturer you are affiliated with and include a coupon for a future lesson.

Print the Driver Fitting Card HERE

Print the Reservation Sheet HERE

With this event you have the potential to generate $500 (not including any equipment sales) per day and reach more than 32 golfers.

Event 3 (Coaching) - TrackMan Combine Session

The more I have my students use the combine the more I realize what a fantastic barometer it really is. The purpose of this type of TrackMan event is to illustrate how your new technology can assist serious golfers in making long term improvements. This event will will help your clients understand what it takes to get better and how you, as a coach, can help them along that journey. Invite golfers to participate in an early and late season TrackMan combine session. Charge one fee and stress the importance of attending both combine days. Offer two different days in order to give students an option as to when they might be able to come out and take the test. Explain how the timing of the two combine sessions (early season vs. late season) will give them the entire season to work towards improvement.

Analyze each players results following the test and send them the combine report. As you follow up with each participant be sure to map out attainable goals for them and what you believe they have the potential to score on the final combine. Offer a series or package of lessons that are focused on helping them upgrade their weaknesses and ultimately improving their golf. A good idea is to mention that if they sign up for a series of lessons they will receive the final combine session for free.

Print the Reservation Sheet HERE

With this event you have the potential to generate $1000 and share your skills with up to 10 very serious new clients.

If you run each of the above mentioned events twice per year for three years you will generate a total of $15,000 and cover a large portion of your financial outlay - and that is without a single student returning for more!

Please keep in mind that every TrackMan owner will find themselves in a unique situation regarding the people they can and cannot teach and how they can market to potential students. I teach at two world class private courses - one with 650 members where I have the ability to teach both members and non-members and the other with 200 members where outside teaching is not encouraged. Obviously if you are in a situation where you are at a public facility, resort, golf academy or smaller private facility your potential number of students in each of the events will vary.

Regarding the dollar amount that you charge for each of the events - the amounts I have listed are simply suggestions. Keep in mind that all of these events are primarily for marketing purposes and should not provide the "backbone" of your TrackMan business. They are positioned to get the word out that you now offer this amazing technology.

It has been noted that each event is billed at a different hourly rate with the first event being billed at $150 per hour, the second at $80 per hour and the combine event at $50 per hour. My reasoning is as follows:

• For the first event there is the potential that you may have students who do not need to pay the lesson fee and the hourly rate has been raised accordingly.
• Being a coach and not primarily a club fitter I run the second event to maintain a positive relationship between myself and the club I work for. I have found that half of all the people who participate purchase a new driver which helps the golf professional and the club manufacturer that I am affiliated with....along with now being aware of what I can offer them.
• The combine event is operated solely with the goal of attracting the better, more serious golfer and the objective is to sign each participant to a series of lessons. The series of lessons I offer each student is valued at either $750 or $1000 and I have experienced an 80% conversion rate.

A word on marketing - use every available venue open to you to inform every single golfer in your town or city that you have a TrackMan. Be aggressive and remember that the more frequently golfers hear about your new product the more likely they will be to come out and see what it's all about.

I have not raised my pricing due to owning a TrackMan. With the current state of the global economy I have not been as booked as I would like and feel that I need to increase my lesson base before raising prices. I believe that purchasing a TrackMan unit has communicated to my current and future students that I am very serious about providing them with the best learning experience I possibly can.

I often get asked, "How much have revenue have you generated from TrackMan?" This is a very difficult question to answer and that is why you will not find any data providing answers. Coaches and fitters who purchase a TrackMan tend to be leaders and their business is continually growing. As a result it's very difficult to put a finger on TrackMan and say that the technology added x or y to the bottom line. I do know that it has not only taught me a tremendous amount about teaching, but also how to be a better promoter and marketer.

Regarding the above events - please do not view them as a big money maker. While you will earn a decent wage for each of them the primary purpose is to convert each of these new clients into a regular lesson taking student - take advantage of your time with each of them and let them know how much you, and TrackMan, can help them.

TrackMan is a fantastic teaching tool and with a little marketing savvy it can, and should be part of what every quality instructor, fitter and coach offers to their clientele.

Sixty Minutes of Quality Practice

At the course where I teach, a gentleman comes out to practice everyday at 3PM. He stands in the same spot and hits the same iron, to the same target for the same amount of time everyday. How much better is this golfer going to get? Not much, if you believe that everything you have done in golf up to this moment has led you to be the golfer you currently are. This golfer has always had the same practice routine and it has led him to be the player he currently is. If he wants to get better he must upgrade the input in order to upgrade the output (results).

Today I wanted to map out how you can make the best use of your already limited practice time. With the objective being scoring, I have focused our 60 minute session on driving, wedges and putting. Now, I understand that not everybody has 60 minutes to practice or a facility to practice where you can work on the shortgame or putting, but fitting the general ideas from this article into what you have available to you will start to move the needle in a positive direction. I am also assuming that you have stretched and warmed up prior to starting the clock...

First 20 Minutes - Technique and Driving

Spend the first 10 minutes working with a middle to short iron on any pertinent drills or feels you are trying to incorporate into your swing. You should be using an alignment aid and all shots should be directed towards one target.

The next 10 minutes should be spent hitting driver down various fairways you have created in your mind's eye (eg. between the red and blue flags). I recommend the 20 Ball Driver Drill where you try to hit as many balls as possible in play out of 20. Have a goal score in mind and try to write down what you score everytime you do this drill.

The Second 20 Minutes - Wedges and Shortgame

Spend the first 5 minutes in the sand. Take all your wedges and start with some shorter shots and work out to 30-40 yard shots. Make sure you even hit a few of those longer shots with your PW.

For the next 5 minutes I would practice chipping and bump and run type shots. Pour some balls out in close proximity to the green and starting with a 7 iron hit one shot to each of the holes on the green (4 or 5). Work this approach all the way through your most lofted wedge. The best part is that you have not hit the same shot twice - just like on the course.

In the final 10 minutes focus your attention on pitching. These shots could be from anywhere in the 20-90 yard range. As you hit these various shots do not hit the same shot more than twice in a row. Teach yourself to control the ball flight by changing clubs and rely on your feel more than anything. My favorite drill here is the Golf Ball Drill - it sounds strange, but all I do is hit a multitude of pitches to random golf balls lying out on the range. This way I am reacting to my target.

The Final 20 Minutes - Putting

You use the putter more than any other club in the bag and that's why it receives the most attention. I would like you to focus on two drills here - one that isolates shorter putts and another that encourages touch and feel.

The first drill is what I call the Jack Bauer Drill. Place tees 3 feet from the hole at N, S W and E and using three balls go around twice holing three putts from each point. You need to hole 24 (thus Jack Bauer!) consecutive putts in row. If this takes longer than 10 minutes quit and conquer it next time. Remember - practice is all about building confidence.

The second drill is called String and here you attempt to "string" together as many two putts from 40+ feet as possible. Compete with somebody if you can or simply try to establish your own personal best.

You can now head home knowing you have put in a solid hour of work on your game.

Additonal Resources:

Put purpose in your golf practice

Smart Golf: How to Practice

What I Learned in 2011

Around this time of the year I like to look back at the year and contemplate what I have learned as a teacher and coach that will make me better in the future. After much thought here is my list:

• Golfers too often lose sight of the fact that the game is all about scoring. It's not about style, or aesthetics, or form - it's about function. And scoring is function. If any golfer can go out and hit the ball the same as they always have and shoot five strokes lower they are very happy. No, this is not something new to me, but as I get older and hopefully wiser, I see way too many golfers who miss this point. They are searching for a swing, a technique, a "holy grail" that will upgrade their game. The answer lies in driving, wedging, putting and a hefty dose of hard work - period!
• Anybody can get better in twenty minutes. With the help of Trackman I have seen this time and time again. The challenge is taking "ownership" of the changes as this can only be done through practice. Through practice you get comfortable, you then begin to trust the changes, which in turn channel into confidence - the magic elixir of all sport.

• The driver works much better when it strikes the ball with an upward hit. If a golfer swings at 100mph and strikes the ball with a 5 degree downward hit, they will be 28 yards shorter than a golfer who hits the ball with the same swing, but a 5 degree upward hit! The launch angle goes up, the spin goes down and boom, you're not even swinging any harder.
• With an on plane swing, when the clubhead moves towards the ground the club path travels in to out and when it moves away from the ground it travels out to in. I know you're more than likely scratching your head over this one - watch the video and read the article and it'll make a ton more sense. This has been a game changer for me and I so wish I had knowledge of this information thirty years ago.
• Modern golf technology can do wonders for your game. From the latest drivers to launch monitors to pressure plates - there is new technology that can help you make real changes to almost any part of your game. Seek it out and take advantage...
• It is possible for every golfer to get longer - yes, I said every golfer. Even you! Most of the gains can be made simply by learning how to deliver the driver to the ball more efficiently. If you could learn what it takes to hit the ball 15 yards further (which is about my average for male golfers after a TrackMan session!) you have now made the golf course you play 200 yards shorter. Where do I sign up for that....?
• The weight transfer in the backswing is due to the swinging motion of the arms. There should be no conscious shift or lateral motion with the body. See the 84 degree secret...

Thanks for reading - I hope you have all learned at least something from my musings during 2011. If you remember one thing remember this: Nothing will ever take the place of hard work and heart - not talent, not finances, and certainly not coaching.

Oh, and if you haven't wrapped up your holiday shopping yet I have a smokin' deal for you. Buy one copy of It's All About Impact and I'll send you four - one for each member of your foursome.

I have big plans for upgrading the information and look of the site in 2012 so stick around and watch this space...

Hitting Up or Down? Here's How to Set Up

Correct Set Up for a Descending Hit

Shots struck off the ground need to be hit with a descending blow and shots struck off an elevated tee are better when hit with an upward blow - fact! While TrackMan stats for the PGA Tour may show that on average Tour players hit down on their driver (1.3 degrees), as mere mortal golfers, we need to make sure we are efficient and get the most distance we can out of the driver by hitting up on the ball.  If you need some more convincing how about this: Golfer A swings at 90mph and hits 5 degrees down on the ball (-5 attack angle). Their average well struck tee ball goes 234 yards. Now, golfer B swings at 90mph and hits 5 degrees up on the ball (+5 attack angle). Their average well struck tee shot travels 256 yards - a gain of 22 yards while swinging the same speed!  Ready to listen now....?

I have recently started noticing that many golfers actually set up to hit their irons in the same manner as their woods or vice versa. Ever wondered why so many of your playing partners are either good with the woods and not the irons or no good off the turf and solid with the driver?  The answer is, is that there are two different types of swings. One that suits shots hit off the ground or close proximity to it and a swing that suits the upward, efficient hit of a driver off a high tee.

The picture above is an excellent illustration of what I have been seeing.  Here, I have a student setting up to a driver and an iron. Notice any similarities? In case you're wondering the seven iron stance is on the right.  They look decidedly alike don't they? The good news is that this was taken at  the beginning of the lesson, she made the necessary changes and gained 14 yards with her driver while maintaining a solid descending impact with the irons.

It should stand to reason that if there are two swings then there should be two different set up positions.  Here are the important differences...

Setting up for shots off the ground:

• As in the picture at the top of the page the weight should be anywhere from a 50/50 split to favoring the front foot slightly
• Your head should be centered between the heels
• There should be very little spine tilt away from the target and as a result the shoulders will be fairly level

Setting up for shots off a high tee:

• As in the picture below the feet are fairly far apart and there should actually be a little more weight on the back foot than the front foot
• The ball is positioned inside the left heel and teed high
• The spine should be tilting away from the target a little as you prepare to "swing uphill" 

Set Up for an Upward Strike

The best teacher you have available to you to help with this is a mirror. You are now aware as to what it should look like, but you don't quite have the feel yet. Get in front of a mirror, set up so that it looks correct (your feel might have something else to say about it!) and take that with you to practice or play.

The Golf Swing - Right or Wrong?

In 2010 the player on the left, Jim Furyk won the Fedex Cup and the player on the right, Matt Kuchar won the PGA Tour money list. Can you tell which arm position at the top is correct or better?

My opinion is that both are correct and neither is better than the other. The swing methodology a player uses means very little in my honest opinion - it's all about what the golf club makes the ball do. Does it work or not? These guys only split $20 million in 2010 so there is nothing wrong with what either of them are doing! Don't get caught up in what the arms or the legs or body are doing unless there is a problem with the ball flight. The swing may be unique, but if it works, keep it.

If either of these players came to me for a lesson I would find footage of when they felt like they played their best and work them back towards that particular swing.

Don't get too caught up in what the text book says you should do - work towards whatever results in better golf shots for you.  If you feel that you know will win the Fedex Cup next year and would like to place an online bet, visit TopBet Sportsbook. The swing that does not work is wrong and the one that consistently works is correct - no matter what it may look like.

Can You Get Better in 20 Minutes?

I recently ran an interesting promotion where I offered golfers an opportunity to gain 10 yards if they participated in a twenty minute TrackMan session. The cost was $50 and if they didn't gain the yardage their session was free. This meant I had to be on my game and I had to make simple and effective upgrades to get paid...it's not often a golfer can take a lesson and only have to pay for the lesson if they see immediate results!

My reason for running the promotion was primarily to create interest and excitement in the new TrackMan unit and to give the Berkeley Hall membership a peek at what this technology can do for them.

I had eighteen golfers, eleven men and seven ladies sign up and I encouraged each of the participants to focus on the driver. In case a participant wanted to work with an iron I had them each bring their driver and a seven iron along.

When hitting the driver I try to get my students to have an attack angle of somewhere from 1 - 5 degrees up along with a club path of somewhere from 1 - 5 degrees from in to out.  I prefer that most golfers hit out and up on the ball creating a high launch, low spin trajectory with the driver. We all could benefit from a few extra yards, no?

Here is a compilation of points of interest from the day:

• The average swing speed for the men with the driver was 83.9mph. The top speed achieved was 96.1mph while the slowest was 70.1mph. Keep in mind that this event was promoted as a "distance" event and as a result the golfers who came out tended not be the longest of hitters.
• The average speed for the ladies with the driver was 65.6mph with the top speed being 73.4mph and the slowest being 60.3mph.
• Before any changes were made 11 out of the 18 golfers hit down on the ball at an average of 1.6 degrees with the driver.  After the changes had been made the same 11 golfers averaged 0.6 degrees up on the ball. Not bad...
• Before any changes were made 7 golfers (a surprisingly low number in my opinion!) hit from out to in at an average of 3.3 degrees with the big stick. This means that their club path was travelling 3.3 degrees left (for a right hander) of the target at impact. After adjusting, the same 7 golfers averaged 0.8 degrees from in to out - a very positive change.
• Prior to any changes 4 golfers hit too much (in my opinion) from in to out at an average of 6.6 degrees. After the changes they averaged 2.2 degrees in to out - a far more respectable number.
• Not every golfer gained yardage, although the majority did.  A few golfers actually lost some clubhead speed while they were working on the changes which were primarily in the address position.  It was interesting to note how some golfers adapted and changed easily while others had a tough time.
• The golfers with slower swing speeds tended to be more efficient, something I had already noted from the PGA Tour stat on Total Driving Efficiency and as a result it was quite difficult to get them make the "required" yardage gains. They were quite close to optimal already...
• Similarly, I found the ladies to generally be more efficient in transferring the energy they created to the ball than the men. I've also noticed that LPGA golfers also tend to be more efficient than their PGA Tour counterparts, particularly with the driver. The mantra seems to be "the more energy you create, the more likely you are to waste it!" It does not have to be that way though.
• Every golfer who attended the event improved in an important area regarding how they deliver the club to the back of the ball. Quite a few golfers did not gain 10 yards, but they all left feeling like they had the knowledge and feel they needed in order to realize longer tee shots.
• One lady had a fantastic golf swing with very efficient numbers, but, primarily due to her petite size, she was unable to generate much clubhead speed. She had an older, heavy driver with a 70 gram shaft and so I spent most of our time talking to her about what equipment (lighter = faster) suited her best and what exercises (Momentus woosh) she could do to increase her speed with the driver.  I'll be interested to see how she does with the new club.
• Almost all the participants commented that while the "numbers overload" from TrackMan was overwhelming at first, once we had isolated a particular problem (attack angle, club path, spin axis etc.) it seemed very simple. They were able to key in on one area and get a feel for how much change was required in order to reach their goal - all without much in the way of complicated, positional swing changes.
• The twenty minute time format worked well for the students and for me. They did not get overloaded with information and I had be concise and clear (for a change!) in what they needed to upgrade.

So, back to the question, "Can you get better in twenty minutes?" I would have to say an emphatic yes. With the right feedback mechanism, which TrackMan certainly is, and a simple approach, you can make fairly substantial changes in a short period of time. The important thing moving forward is that you practice the changes in order to gain a measure of comfort and confidence in them - and as we know, that takes more than twenty minutes.

Thanks for reading.

TrackMan at Berkeley Hall

Berkeley Hall and Andrew Rice Golf are proud to announce the acquisition of a TrackMan radar unit.  TrackMan is golf’s leading instructional analysis and club fitting application and offers golf professionals and their clients exciting and innovative solutions to game and equipment improvement.

Facilities that currently utilize a TrackMan include Baltusrol, Islesworth and Augusta National.  Touring professional owners include British Open Champion Darren Clarke, Lucas Glover, Martin Kaymer and Dustin Johnson.  While all of golf's greatest instructors consult TrackMan in their teaching - they include Butch Harmon, David Leadbetter, Jim McLean and Sean Foley.

 

Here's how you too can benefit from this technology:

 

Thursday October 20th will be TrackMan Day at Berkeley Hall.  Starting at 9AM Andrew will offer a "Gain Ten Yards or It's Free" promotion.  Each session will be 20 minutes and the cost is $50.  Bring a seven iron and a driver to your session to start seeing what this new technology can do for your game. Oh yes, and if you don't gain 10 yards with your driver the session is free...! Call Andrew at (843)247-4688 to reserve your spot.

 

Ever wondered how far you should hit your driver?  Each week on Tuesdays and Fridays from 12-2PM Andrew will be offering club fitting on the TrackMan.  Each fitting session will last approximately an hour and you will leave knowing your equipment is taylor-made for you and your needs.  Fitting are billed at the same rate as lessons. 

Of course TrackMan will also be utilized in all lessons.  If you would like to understand and "quantify" your shots like never before come out to Berkeley Hall and get together with Andrew.

 To learn more about TrackMan please either go to their website or read this earlier article from my website... 

Wouldn't you like to hit the driver 25 yards longer? Don't you want to get back to enjoying the game?  Call today and book yourself a session on TrackMan to discover why golf’s leading authorities and professionals all choose this leading technology for swing and ball flight analysis.

Function vs. Form

 When I first got into teaching golf I learned a particular method of swinging the club - I was very much a method teacher.  I believed there was an ideal pattern to be followed and all golfers would have been better if they could learn to swing the club and move their body in this manner.  At one point I even went so far as to say that in a few more years there would never be another "homemade" golf swing on the PGA Tour!  There was only one, ideal way to swing a golf club and I wanted every student I taught to get to this ideal.

That phase of my teaching career came to an abrupt end five years ago when I started a self-education project to study the swings of golf''s all time greats.  As I researched and broke down these championship swings the very first thing I found was that not a single one of them had a swing that was similar to another.  How could this be?  I had spent the first fifteen odd years of my career teaching golfers a certain swing method and in the space of  one month had figured out that no great golfer used the same method as any other great golfer.  What did that say for my, or any other, method?

Think of the foursome you play golf with most often - there could be a multitude of body types, age groups, and personalities in every group on the course.  And I, in all my brainwashed brilliance, had been trying to get every one of them to swing in the same fashion.

Little did I know that my self education project would turn my teaching upside down.  I now know that there are many ways to swing, yet very few ways to hit - and all the greatest golfers employ those same narrow parameters to hit repeatable, quality golf shots.  My research project actually culminated in the book "It's All About Impact".

Early in my career I attempted to achieve function or peak performance by improving the look and form of a golfers swing.  Can you imagine what I'd have done if Lee Trevino, Raymond Floyd, Nancy Lopez, Hubert Green or Jim Furyk had come to me for help early in their careers?  I'm thankful for their sake that they hadn't as you might never had heard their names.

In my teaching now, I work to get golfers to squeeze the most out of what their unique bodies, minds and experiences will allow.  It is all about function and very little about form.  I often say to a student, "If I could get your swing to look worse and have you shoot five strokes lower, we'd both be happy campers."  I will do whatever I need to do to get my student to get the club to do what they want the ball to do...regardless of how it looks.

We are all different physically, mentally, emotionally and experientially - how can we possibly swing a golf club with the same form?  The answer is - it cannot be done! Stop trying to swing like your favorite player and start learning how to hit like your favorite. Understand that you're different and unique and if you can deliver the appropriate set of physics (forces and angles) to the back of the ball with your swing - it will follow the desired trajectory to the desired location.  Isn't that what you're after?

I believe so strongly in providing my students with an understanding of what the "appropriate physics" at impact are that I have purchased a TrackMan unit.  TrackMan is the ultimate in functional teaching as it measures all the factors that lead to ball flight.  The radar unit tracks clubhead speed, swing plane, angle of attack, club path, face angle and dynamic loft all at the most important part of any golf swing - impact.  Now, as golfer, imagine being able to know which of the previously mentioned measurements are stumbling blocks for your golf game. Wouldn't it be great to know that you have to worry about nothing else other than the club path being too far from out to in? Or perhaps your attack angle is too far down and you need to feel like you sweep each iron off the ground?

My goal with any student is to change as little as possible and it often works that way, but sometimes we need to change quite a lot.  The objective is always the same - influence the club at impact in order to make the ball what we would like it to do.

If you come to me for a lesson you will not be taught a method of swinging a golf club, but you will be taught a method of hitting a golf ball.  None of my students will ever have golf swings that look similar, unless by accident, but many of them will hit shots that look and sound alike.  You will leave the lesson knowing what you need to do to hit better shots - and you will also leave hitting better shots.

TrackMan arrives in early October at Berkeley Hall.  Call Andrew at (843)247-4688 to book a lesson.